16th January, 2026
During the Youth Conclave 2026 held on 16 January 2026 at Panjab University, Chandigarh, a focused panel discussion on “Harnessing Social Media for Tobacco Control: Opportunities and Challenges” was organised from 11:00 AM to 12:00 PM. Prof. Sonu Goel, Director of Resource Centre for Tobacco Control, participated as a panellist and highlighted the growing influence of digital platforms in shaping youth perceptions and behaviours related to tobacco use. He emphasised the dual role of social media—as a space exploited by the tobacco industry and as a powerful tool for counter-marketing, youth-led advocacy, and policy communication. Prof. Goel underscored the need for evidence-based digital engagement, online monitoring of violations, and capacity building of youth to create credible, impactful content. The session reinforced social media as a critical lever for advancing tobacco control and protecting young populations.
